Sean Albertson didn’t just write this book—he lived it. Over the course of 25 years working in customer experience, marketing, technology, and strategy, Sean climbed the ladder, chased the goals, and checked all the boxes. But somewhere along the way, the momentum stalled. The grind started feeling hollow, and success started feeling … misaligned.

That’s when he began looking deeper—not just at what was broken in organizations, but at the rocks that were blocking his own rivers. Alignment on the ROCKS was born from this journey. It’s a reflection of the tools, stories, and truths that helped him move from burnout to flow—both professionally and personally.

Today, Sean is a sought-after speaker, transformational coach, and founder of the CX on the ROCKS Collective, a global community of professionals committed to reducing customer effort and creating meaningful experiences. When he’s not helping leaders reimagine alignment in their organizations, he’s recharging in Castle Rock, Colorado with his wife and three sons—often near a river, still learning how to flow.