LATEST RELEASE
Rocky Customer Experiences Cause Customer Disloyalty
WriteWay Publishing is proud to announce the release of Sean Albertson’s new book, 4ROCKS: Reduce Effort, Drive Loyalty, Transform the Customer Journey.
This readable and relatable book instantly engages readers with Sean’s concept of using 4 types of natural rocks to understand the types of problems that are created in a customer’s journey, which he compares to a river. He created his ROCKS strategy to help companies remove those rocks, thereby making their customer journeys easier and fostering customer loyalty. He takes readers step-by-step from discovering to evaluating to prioritizing action on those bumps in the customer journey. If you care about your customer’s experience, you’ll want to refer to this book time and again.
A book is a dream you hold in your hand.
-Neil Gaiman